Shrimp Feed
We are the incumbent market leader in fish, and shrimp feed production and we are widely recognized for the high quality of these products. We have established customer relationships due to our role in developing and driving these industries in Indonesia. Our customer relationships are further strengthened by routinely hosting customer visits, attending to sales inquiries, and offering valuable technical support to our customers.
We also command premium selling prices for our feed products due to our use of high quality ingredients in the formulation of our feed products. We capture approximately 40% market share for shrimp feed in Indonesia, mainly due to the strength of our brands and the high quality of our products.
Shrimp feed
Our shrimp feed is known for its premium quality because we only use the finest raw materials in their formulation. As a result, we have been able to corner more than 40% market share.
In addition to our shrimp feedmill in Lampung (South Sumatra), we also operate a facility in Surabaya and Medan. The total combined capacity of our shrimp feed mills is 307,200 MT per annum. High quality shrimp feed is critical to successful shrimp production, therefore all of our owned and managed shrimp farms are required to use our shrimp feed.
As a producer of high quality shrimp feed, we enforce strict control on raw materials acquisition and feed production processes. Our shrimp feed consists of six brands with each brand specifically formulated by our experienced nutritionists to fit the required diet of the particular shrimp species being cultured.
Irawan is specifically formulated for intensive production of Vannamei Shrimp.
VIP, CP, Marine, and Bintang are brands specifically formulated for Monodon Shrimp.
Scampi brand is designed specifically for Rosenbergii Shrimp.
The success of our shrimp feed in Indonesia is reflected by our achievement of a leadership position in the shrimp feed market. Quality and superior feed performance has made our shrimp feed become a preference of many farmers.